Music 2 titan

Designed and executed a low cost, mass appeal campaign to create heighted awareness for the Cassini-Huygens’s space mission to Saturn and Titan.

Client :

  • Briefing

    After seven years in space and having travelled 4.5 billion km, the Cassini-Huygens space mission reaches its destinations: Saturn
    and Titan. Create awareness of and excitement
    for the mission among the public at large and global youth in particular.

  • Answer

    Promotion and digital distribution of 4 pieces
    of music which have travelled on board the Huygens probe to Titan and have been left
    on Titan as a symbol for humanity.

  • Main partners

    Apple, ITMS

  • Campaign elements

    Creation of the Music2Titan label and visual identity by Ian Anderson (The Designers Republic)

    Remix of the music

    Exclusive distribution partnership with every iTunes Music Store